Here are some of May’s more interesting phygital retail stories.
The fashion world is getting excited by The Net Set, so Forbes magazine has added fuel to the fire with a timely profile of Natalie Massanet and her fashionista social sharing platform that promises new stylish connections and advice from those in the know.
#WerkIt. Selfridges is giving customers more than ample opportunity to redress their work-life balance with its latest in-store and online campaign, Work It! I love the digital narrative that runs through the clever, statement window displays that really make you think about how much working life, or freelancing/consulting/advising for start-ups has changed the 9 to 5!
At Milan Expo visitors can experience what a future supermarket will feel like. Spoiler alert it’s based on consumer data. Working with COOP, MIT’s SENSEable City Laboratory has created a connected supermarket, that captures customer data based on motion sensitive cameras and product displays that are launched by pointing at product displays. LSN Global says this is just the next stage in Self-Quant driven retail.
Speed retailing: Starbucks has opened its first Express store location in New York and it’s all about coffee to go. Convenience is key at this location that allows customers to order, pick up and go without queuing. It’s part of a broader strategy for Starbucks to be in places its customers are not currently served, according to Wired. It feels like fast and slow service-led retail experiences will soon lead more experiential store design.