The Retail Planner is my way of delving into the whys and hows of brand strategy for the industry I have worked in for the last 15 years. Here, I’ll be writing about the latest industry news that piques my interest for phygital retail and sharing my point of view.
By posting content that resonates and highlighting future-facing strategies, I hope to start a community of fresh thinking and to foster new talent in the retail-tech arena.
What is omnichannel anyway? It’s irrelevant in a mobile-first world where the always-on, always-moving, always-shopping consumer just wants commerce at their fingertips. From social and the experience-economy, to the ever-changing physical store, there is a retail strategy for everyone.
I bring a wealth of industry experience as a fashion and retail analyst to the agencies and brands I am now freelancing for. During the last 20 years I have travelled the globe reporting from fashion’s front line while being a retail spy for WGSN and other trend forecasting services such as Stylus and Trendstop. I have written for trend publications including Viewpoint, Surface, Drapers and I have a consumer-focus retail column for the blog DisneyRollerGirl. For five years I was contributing retail editor for LS:N Global, the consumer insight and trend forecasting service from The Future Laboratory, with clients including M&S, LVMH, Condé Nast, Selfridges, Harrods, Net-a-Porter. I have also consulted for retailers such as Pentland and Aldo as well as retail agencies Portland Design and Fitch. Most recently I was Intelligence Editor at Global Blue where I covered travel retail luxury trends. My speciality is fashion retail strategy from e-commerce & online platforms to physical-digital integration and consumer shopping behaviour. While I am enamoured by the digital journey to purchase, I also love discovering good old retail theatre.
I’m a retail industry insider inspired by the paradigm shift that is shaking up the retail market as we know it: how physical stores, digital and online worlds plus social commerce are converging to give us an immediate, convenient new world of engaging retail theatre. Some say the store is dead, I say watch how technology is transforming the shopping experience.