The Retail Planner is my way of delving into the whys and hows of brand strategy for the industry I have worked in for the last 15 years. Here, I’ll be blogging about the latest retail news and sharing my point of view.
By posting content that resonates and highlighting future-facing strategies, I hope to start a community of fresh thinking and to foster new talent in the retail-tech arena.
What is omnichannel anyway? It’s irrelevant in a mobile-first world where the always-on, always-moving, always-shopping consumer just wants commerce at their fingertips. From social and wearables to the ever-changing physical store, there is a retail strategy for everyone.
I’m a retail industry insider inspired by the paradigm shift that is shaking up the retail market as we know it: how physical stores and social commerce are meeting in the middle to give us an immediate, convenient new world of engaging retail theatre. Some say the store is dead, I say watch how technology is transforming the shopping experience.
I also have a past life dedicated to fashion market intelligence, so you’ll have to forgive the slight skew towards fashion, over other retail markets such as food & drink, beauty, luxury, technology and very occasionally sport.