1 Tinder-style shopping apps are to 2015 what visual-search apps were to 2014. As a new wave of swipe-to-shop apps such as Stylect or Mallzee enter our snacking screen-time, street-style photography influenced browsing will be replaced by the likes of ASOS’s New In app where a constant feed of newness keeps us coming back for more.
2 Augmented mirrors will make shopping for beauty a whole new experience. For example L’Oreal’s Make-up Genius app utilizes the front facing camera on smartphones and through facial mapping technology, the app can augment a range of L’Oreal’s key seasonal colour products onto the users face. If a shopper is using the app at a L’Oreal counter there are also products that can be scanned to instantly test the virtual looks. The 3D virtual mirror works by mapping 64 facial points and can be seen from whatever angle the user tilts their head and in real time.
3 Big data is the new oil: know how to mine it and what it means for predicting product ranges or customer service demands. If consumers are used to giving away preference data for top ten lists on BuzzFeed, welcome to the new era of questionnaire driven, personalized retail eg Birchbox’s live customer data wall in its first physical store or The Fragrance Lab at Selfridges.
4 Wearables to screen your online life: wearable tech in 2015 needs to be functionable, useful & aesthetically pleasing, watch how brands like Altrius by Kovert Designs (new to Net-a-Porter for January) and Rebecca Minkoff are early trail blazers for functional jewellery designs that allow wearers to have their own personal digital detox and tap into the JOMO (joy of missing out) mindfulness trend.
5 Social-commerce will come of age in 2015 via content curators on Instagram and workaround shopping platforms such as Liketoknow.it that drove 3% of Reward Style’s revenues in 2014 (since launching in March 14). Shopping on Instagram just got much easier thanks to a new wave of apps that know what you’ve liked and can instantly send you links to buy. Also see Shopstyle.it, Insta-Kors and Dash Hudson.